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5 Tips for Tagging YouTube Videos

What are YouTube video tags?
YouTube video tags help people find videos when they search
on YouTube. When looking for videos, your audience will type
keywords into the search bar. Videos that are tagged with
those keywords appear in the search results.
These are tags with keywords that are related to your video.
You want to use relevant keywords for these videos because it
helps you attract more qualified leads. It will help your video
appear in relevant search results, too.
When you post a video to YouTube, you can use multiple tags
to help attract relevant leads to your video. It’s a great way to
ensure that you reach people who use different keywords to
find videos like yours.
5 tips to help you create impactful YouTube tags
YouTube video tags are a great way for your business to obtain
more valuable leads. You’ll attract people that are more
interested in your videos by using YouTube video tags. Here
are a few tips to help you make the most of your tags!
1. Conduct keyword research
If you want to find the right keywords for your video tags, you
need to conduct keyword research . Keyword research helps
you find various keyword possibilities for your videos. It’s a
great tool that helps your business find keywords you may not
have thought of on your own.
You want to rank for related keywords to ensure that more
valuable leads will find your page. Your audience won’t
necessarily use one keyword. It’s good to have a bunch of
related keywords for your YouTube video tags to ensure that
you capture leads that use different, but related keywords.
The best way to find keywords for your YouTube videos is
through keyword research tools. These tools will help you see
a list of potential keywords you can use for your videos. You
want to try to at least use a handful of other keywords that are
related to your original keyword.
Normally when you conduct keyword research, you want to
focus on long-tail keywords because they provide better leads
for your business. Long-tail keywords are keywords that
contain three or more words, as opposed to short-tail
keywords that only contain one or two. When you run a search
engine optimization (SEO) campaign, you normally focus on
long-tail keywords to generate better results.
YouTube tags are an exception to this rule. When you tag your
YouTube videos, you want to use both short-tail and long-tail
keywords. Both keywords give better context to your video.
By conducting keyword research, you will have better tags for
your video. They will help your YouTube videos appear in more
relevant search results.
2. Research competitors
When you want to figure out the right tags for your YouTube
videos, one option is to look at your competitors. Check out
their videos and see what tags they use. It’s a great
opportunity for you to see what your competitors are doing.
This will help you see what keywords they are using that you
aren’t using. It helps your business generate ideas for more
keywords. If you know your competitors are using certain
keywords, you can integrate those keywords into your tags to
help your business compete against them.
By checking out the competition’s tags, you’ll get a better idea
of the keywords you are missing. You will be able to integrate
these keywords into your own YouTube video tags to help your
videos rank better.
3. Use plural and singular forms of keywords
When you use keywords in your tags, it’s important that you
use both singular and plural forms of keywords. Users conduct
searches using different types of keywords. Some may use
singular forms while others use plural forms, so it is important
that you have tags for both.
Let’s say someone was looking for a video about how to
change a flat tire. If you have a video on this subject, you’d
want to integrate a tag like “change a flat tire.” In this case,
you’d also want to include the tag “change flat tires” to ensure
that you appear in results for both keywords.
You wouldn’t want to miss out on appearing in search results
because you only had the plural or singular form. By
integrating both forms, you will help more leads find your
YouTube videos.
4. Use keyword variations
Your audience will use different phrases to find the right
YouTube video. Aside from the singular and plural forms, your
audience will change the order of keywords to find the best
results. It is important that you include variations of keywords
in your tags to ensure you appear in those results.
Let’s go back to the how to change a flat tire example. One
person may search “how to change a flat tire” while another
person may search “flat tire how to change.” These two
searches have the same goal in mind, but they use different
phrases to try to find the right video.
In this case, you would want to include a tag for both phrases.
It ensures that people who search one phrase or the other will
still find your YouTube video.
This is something important to remember when you conduct
keyword research. When you find keywords that you want to
use in your YouTube video tags, think about how someone
may alter that keywords. You can use some of these
alterations as additional keywords for your video.
You can also use YouTube’s search bar to help you figure out
variations of your keyword. What are users typing in with your
keyword to find a video like yours? It gives you a good idea of
how user go about finding the right video.
When you use YouTube’s search bar, you can integrate some
of these keywords into your tags to help your video appear in
those results. This will help your video appear in front of users
who are searching with those popular key terms.
5. Make sure your tags support your title and description
If you want to make the biggest impact with your YouTube
videos, you need to ensure that your YouTube video tags
correlate with the subject of your video.
So, you posted a video titled “How to Change a Flat Tire.”
Your description details about the various steps to changing a
tire and how your video will help users accomplish this task.
Now the most important question: What kind of tags would
you use to correlate with your title and description?
If you’re thinking about broad keywords, you may use
keywords like “tire,” “car,” “flat tire,” and other related
keywords. For long-tail keywords, you may focus on “how to
change a flat tire,” or “flat tire how to change.”
This would create a cohesive video campaign and ensure that
your videos appear in the right search results on YouTube.
Some companies make the mistake of using popular tags that
aren’t related to their videos. You want to avoid doing this
because YouTube will ban your channel if they see you are
using tags for ranking purposes rather than descriptive
purposes.
Even if you use popular keywords that are unrelated, you
aren’t attracting people who are interested in your business.
You are attracting people who are interested in that keyword
rather than people interested in your business. It is best to use
tags that relate to your video to drive in the most valuable
leads for your business.
Start tagging YouTube videos today!
Tagging your YouTube videos will help your YouTube videos
rank in relevant search results. You’ll reach more valuable
leads — people who are more interested in your content.

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