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What Are YouTube Tags? And Why They Matter for Video SEO

What Are YouTube Tags?
YouTube tags (also known as “video tags”) are words and
phrases used to give YouTube context about a video. Tags are
considered an important ranking factor in YouTube’s search
algorithm.
Why are Tags Important?
Like any piece of metadata , your tags are an opportunity to
give YouTube and Google information about your video…
including your video’s topic, category, and more.
And a recent industry study found a small but significant
relationship between YouTube tags and ranking in YouTube:
With that, here’s how to optimize your video tags.
Best Practices
First Tag = Target Keyword
When it comes to video SEO, YouTube pays special close
attention to your first few tags.
(Especially your very first tag)
So make sure that your first tag is the exact, word-for-word
keyword that you want to rank for.
For example, let’s say you want to rank your video for the
keyword “public speaking tips”.
You’d want to make your first YouTube tag that exact term:
Use a Mix of Broad and Focused Tags
Focused tags (like “get bigger biceps” or “how to start a blog”)
, help YouTube figure out your video’s specific topic.
But it’s important to use broad tags too. Broad tags help give
YouTube important context about your video.
For example, let’s say the primary keyword for your video is:
“how to do a pushup”.
You’d want to use that keyword (and variations) in your tags:
You’d also want to throw in a couple of broad tags that
describe your video’s broad category or high-level topic. In this
case, broad tags would be terms like “fitness” and “workouts”:
Don’t Go Overboard With Tags
Stuffing videos with dozens of tags is a mistake that lots of
new YouTubers make.
As it turns out, this can do more harm than good.
Remember: tags are designed to help YouTube understand
your video content. And if you hand them 20+ tags, they’re
going to have a hard time knowing what your video is actually
about.
For example, check out the YouTube tags on this video:
Imagine that you’re YouTube. Based on these tags, what would
you say this video is about? One tag says that the video is
about blogging. But it’s also about life lessons and CSA?
If you’re confused, YouTube is confused. So if you overload
your video with tags, you’re only going to hurt your rankings.
Instead, stick to 5-8 tags that accurately describe your video’s
topic. These should be a mix of focused and broad keywords
that you found from video keyword research .
For example, check out the #1 result for “passive income”:
This video uses 8 total tags that describe the video content.
Simply, yet effective.
Use YouTube Tags That Are 2-3 Words In Length
How long should each of your tags be?
According to data from Briggsby , the best tag length for SEO
is 2-3 words.
Does this mean you should make sure every single tag is in
this exact range?
Of course not.
In fact, in some cases (like with broad tags), it makes sense to
use really short, 1-2 word tags.
That said, this data does give you a rough idea of how long
tags should be in general.
Are your tags too short? That may not be enough information
for YouTube.
Are your tags too long? That might give YouTube information
overload.
For example, let’s say you just made a video about: “the
health benefits of coffee”.
Instead of a group of single-word tags like “coffee” and
“health”, use descriptive tags like: “coffee health benefits” and
“is coffee healthy”.
Generate Tags With Tools
Nothing’s worse than staring at your screen trying to come up
with tags to use on your latest video.
That’s not only annoying, but bad for SEO too.
Fortunately, you don’t need to pull tags out of thin air. There
are two nifty YouTube keyword research tools that generate
related tags on-demand.
TagTube
TagsYouTube is a free tool that generates a list of related tags
for you to use on your YouTube videos.
Just enter your video’s primary keyword into the tool…
…and get a list of YouTube tag suggestions:
VidIQ Boost
VidIQ Boost is a super helpful feature of the paid version of
VidIQ.
What makes VidIQ Boost unique is that it suggests tags for
you within the YouTube video editor.
In other words, you get a list of keyword suggestions inside of
your browser:
(In fact, you can click on any of the suggested tags and they’ll
automatically get added)
Helpful.
Tips and Advanced Strategies
Read Your Tags: Try reading your tags without looking at your
video title or description. Would you be able to understand
your video based on tags alone? If so, you probably have an
awesome set of tags on your hands.
Add Long Tail Keywords: If you have room, add 1-2 long tail
variations of your target keywords as tags.
For example, you’re about to upload a video optimized for:
“chili recipe”.
Type that keyword into YouTube and see what they suggest:
These suggestions are perfect long tail variations of your
keyword to use as tags.
Use Accurate Tags: Some people add their competitors’
YouTube channel names as tags (the idea is that this can help
you show up next to videos from that channel as a Suggested
Video). Some people also use the name of a celebrity as a tag
for the same reason. While this might work, it’s risky.
According to YouTube, misleading tags can get your video
taken down.
Copy Tags From Popular Videos: Tags aren’t only important
for YouTube Search. They also help you rank as a Suggested
Video. Specifically, if your tags match the tags of a popular
video, you can show up next to it.
So feel free to use a few relevant tags from a popular video as
your tags.
You can easily see a video’s tags using TubeBuddy :

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