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What Are YouTube Tags & Why Are They Important?

What are tags for YouTube?
YouTube Tags are words and phrases you can include in your
YouTube videos’ description. They let your viewers, and
YouTube, know what your videos are about and can help them
rank higher in the platform’s search results.
Why Are YouTube Tags Important?
YouTube tags are important because they help YouTube grasp
your video’s content and context. This way, YouTube can
understand your video’s topic and category, and associate it
with similar content, which can amplify your video’s reach.
YouTube Tags Best Practices
To leverage YouTube tags to their fullest potential, check out
these tips and tricks.
1. Make your first tag your target keyword and order the rest
by importance.
YouTube heavily accounts for your video’s first few tags when
ranking content in their search results, especially the first tag.
So make sure your first tag is the exact keyword you want to
2. Use some broad keywords that describe the overarching
topic your video falls under as other tags.
Using broad keywords as other tags helps YouTube understand
your video’s context. For example, if you’re creating a video
called “How to Hit a Baseball”, you’d want to add “Baseball”
as a broad tag to indicate to YouTube that your video’s
overarching topic is about baseball.
3. Use some specific keywords that describe the topics you
covered in your video as other tags.
Using specific keywords that describe the topics you cover in
your video as other tags helps YouTube understand your
video’s content. For instance, in the same “How to Hit a
Baseball” video, adding “hitting off a tee” or “hitting batting
practice” as specific tags would indicate to YouTube the exact
topics your video covers.
Best YouTube Tag Generators
To discover the keywords you can tag in your videos and help
them rank higher in YouTube’s search results, here are three
of the best YouTube Tag Generators to try.
1. Keyword Keg
Using Keyword Keg, you can enter your target keyword into the
tool and it’ll serve up its search volume, cost-per-click,
competition, on-page difficulty, off-page difficulty, SEO
difficulty, CTR scope, keyword power, trends, and suggested
keywords. You can also filter your results by country and
2. Keywordtool.io
After plugging your target keyword into its YouTube search bar,
Keywordtool.io will provide you with suggested keywords, their
search volume, how they’ve trended over the past 12 months,
and questions, prepositions, and hashtags that also include
your target keyword.
3. VidIQ
VidIQ will display your target keyword’s related keywords,
related score, search volume, search score, competition
score, and overall score, which is a combination of a
keyword’s related score, search score, and competition score.

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