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20 Instagram Marketing Tips for Small Businesses in 2020

marketing strategy for your small business:
1. Use a business account
When joining Instagram, you can select whether your account
will be a personal account or a business account. The latter is
ideal for business because it allows you to view analytics,
connect your account with your Facebook page, run paid
advertisements, and it makes it easier for followers to contact
you.
Starting off with a separate business account is crucial
towards establishing your brand presence and will allow you to
strategize and implement many of our Instagram marketing
tips for all small businesses.
2. Fill in your bio
Instagram gives you 150 characters to tell potential followers
everything they need to know about you. Use this space
wisely. You can include hashtags in the bio, which can help
more people find your profile. Make sure to include a link to
your website.
3. Establish your identity and look
Because Instagram is such a visual platform, the “look” of your
profile matters. You want your followers to immediately
associate your content with your brand. Using certain color
palettes and fonts can help with this, as well as a certain style
of image that’s consistent with your message.
4. See what your competitors are doing
Not sure where to start? See what other small and medium
businesses like yours are up to on Instagram and draw on their
ideas for inspiration. Take note of the kind of content they
post, the hashtags they use, their visual language, and so on.
You can also check to see how well they’re doing: how many
followers do they have? How much  engagement do they get
on their posts? This will tell you how well their strategy is
working.
5. Plan your content
Once you’ve decided what kind of content you want to post,
be strategic about it: plan what you’re going to post at least on
a weekly basis, if not for several weeks at a time. Posting
regularly and consistently helps keep your followers engaged.
6. Use hashtags strategically
Hashtags are one of Instagram’s most important features for
businesses. They make it possible for people who don’t follow
you to discover your content. Research has shown that using 7
or 30 hashtags per post performs best, but that it varies
depending on how many followers you have.
Instagram recently added a feature allowing you to see how
many people found your post through the hashtags. This can
help you measure how effective your hashtags are at
generating engagement. Don’t underestimate #hashtag
strategy as a really powerful Instagram marketing tip for small
businesses! Check out this blog for 7 quick tips to building an
Instagram hashtag strategy.
7. Embrace Instagram Stories
The Stories feature on Instagram has been making a huge
splash and can definitely help a small business Instagram
page. Stories appear at the top of followers’ feeds, which
makes them stand out — and they’re a lot more dynamic than
regular feed posts, with tons of cool features. You can post
multiple Stories a day without cluttering up your followers’
feeds. Stories should be an integral part of your Instagram
marketing strategy.
8. Use video
Instagram isn’t just for stills! Videos are more engaging and
fun, and you have multiple ways to post them on Instagram.
Clips of up to 1 minute can be shared on the feed, 15-second
clips can be strung together on Stories, and there’s even IGTV,
the new feature that allows you to post videos of up to 10
minutes in length. Check out this blog for tips on how to create
video content for Instagram, even if you’re just getting started.
9. Don’t be shy about direct messages
Direct messaging is more intimate than public discussion and
may be considered more invasive. However, there are cases
where it’s appropriate and can help you build better
relationships with your customers. For example, if someone
writes a post or comment praising your business, sending a
DM to thank them is a nice personal gesture. On the flip side,
if someone says something negative or posts a negative
review, moving the conversation to DM helps keep it out of
public eye and shows the customer that you’re taking their
concerns seriously.
10. Actively engage with other users
If you really want a strong presence on Instagram, you need to
do more than simply post your own content. Interacting with
other people’s posts and comments shows them you are
sincerely interested in them and not just trying to get their
business. Respond to comments on your posts, follow
interesting accounts, and like other people’s posts. The more
they see you in their notifications, the more often they will
think of you.
11. Encourage engagement
The next level of engagement is posting content that
encourages your followers to engage. For example, ask your
followers to answer a question about themselves, or to tag
another user who they think needs to see your message. On
Stories, you can do even more with this: use the emoji slider,
quizzes, questions, and chats to get your followers actively
interacting with your content.
Check out this blog to discover 3 things that might be
negatively impacting your Story engagement – as well as how
to fix each one.
12. Add calls to action wherever you can
Make it as easy as possible for your followers to move to the
next stage of the sales funnel. Be straightforward and tell
them what you’d like them to do next, such as clicking the link
in your bio to learn more.
13. Post at peak times
Posting your content at times of highest traffic means you’re
likely to get more engagement and interest. How do you know
when is the best time to post? It varies, according to the
nuances of your specific audience, and the best way to know
the ideal time to post is to experiment and see what works
best. Sprout Social conducted an experiment like this and
found that the best times to post on Instagram were on
Wednesdays at 11 a.m. and Friday between 10–11 a.m.
14. Collaborate with influencers and related small
businesses
When you collaborate with other businesses and influencers
on social media, everybody wins. Having another
Instagrammer review your product, run a competition with you,
take over your account, or work with you to create joint
content exposes you to a wider audience and can be lots of
fun to launch!
15. Use paid ads
Even with all the above efforts, it can be a challenge for small
businesses to reach new audiences organically on Instagram.
A little paid advertising can go a long way. Instagram ads
allow you to target very specific audiences, increasing your
exposure to the people most likely to be interested in what
you have to offer. This generates excellent conversion rates
and often proves a good investment.
16. Craft unique content for Instagram
It makes life a lot easier to reuse the same content across all
social networks, but this will get boring for people who follow
you on multiple platforms. Furthermore, if they engage with
that content on Twitter or Facebook, they probably won’t
engage with the same thing on Instagram.
You can still reuse content, but change it up a little: add a
unique caption or alter the image a bit. And every so often, try
to post something that’s exclusive to Instagram. Instagram
Story templates are a great way to create content that’s
unique for IG – here’s everything you need to know about
them.
17. Offer exclusive discounts to Instagram followers
Speaking of exclusive, nothing will make potential clients want
to follow your Instagram account more than exclusive offers
and discounts. Not only are unique offers likely to bring in new
followers, they will also entice loyal followers from other
platforms to follow you on Instagram, too — and that’s good
news for your profile, because loyal followers who are already
familiar with your brand are more likely to engage with your
content.
18. Focus some of your content on your location
Especially if your business depends on a local market, put
yourself on the map! Post photos of your daily life, your
engagement with the local community, and recognizable local
landmarks — and be sure to include some local hashtags. This
will strengthen your brand image as a contributor to your
immediate area.
Check out this blog for Instagram marketing tips on how to
reach local customers on Instagram as a small business.
19. Geotag your posts
Another powerful way to increase your Instagram small
business’s connection with the local area is to tag your
location in your feed posts and Stories. Geotagging will ensure
that your content shows up in the results when people are
searching for content from your area.
To geotag a feed post, add your location on the caption editor
page; to geotag a Story, use the location sticker (check out
this blog for the full lowdown on this feature).
20. Up your photography game
The higher-quality your images are, the more professional your
Instagram profile will look…and you don’t need to be a
professional photographer to produce captivating images.
Most smartphones have excellent cameras — and with just a
little basic photography know-how, you can make your photos
look amazing.
Do a little research or consider taking a class to learn about
the basics: lighting, composition, and so on. It’ll make a big
difference. Another thing that will take your images up a level
is learning to use a photo editor. You can use the native filters
and editing capabilities on Instagram, or you can try your hand
with something a little more sophisticated, like Snapseed.
Check out this Instagram Story Dimensions & Resolution Guide
to ensure that all of the photos you add to your Stories are a
perfect fit for your Instag

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